Mark Zuckerberg acting strange
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Is Facebook, excuse us, Meta doomed? Will 2023 be the worst year ever in big tech? Companies such as Instagram, Whatsapp, and Oculus have moved away from the Facebook platform, particularly its photo-sharing network. Some of those apps have since been given to other companies. Does that mean the social network is now beyond salvation?

With smartphones replacing PCs and the advent of a new social network from the world’s population would be around 8 billion people.

Alternative networks

Countless alternative social networks are a long way to go to attract users. Today there are 7.5 billion people on the planet, so that’s a lot more people to communicate with and reach a global audience. But Allen will have his work cut out for him.

Mark Zuckerberg in the metaverse
Mark Zuckerberg in the metaverse

With no clear rules for how social networks should be built, what kind of content they should allow, and how they should be policed, building a network such as Allen’s is challenging. Even one of the most established social networks on the internet, Twitter, has faced many challenges.

Also, Allen has chosen to run his network without ads, and no payment has been made to buy a virtual user name. This could be a significant problem if he fails.

The money Facebook makes is through ads. Without those ads and with no user names or accounts, there is no money to be made from the venture. The difficulty is then in the making up for that revenue through its users, who want to avoid buying virtual goods for their avatars.

User base issues

Already Facebook needs help with its aging user base. While it does have a lot of users, the vast majority of them are in the USA and Europe. That makes it much more challenging to compete with the emerging markets with their billions of users.

Social media merchandize
Social media merchandize

Social networks such as Allen’s may miss the UK and Europe, where Facebook and other companies are catching up. The globalized web has changed everything, and everyone has decided that there is no need for another, such as Facebook, but that isn’t very certain.

Paul Allen seems determined to forge ahead with his project, but it will be interesting to see what he has in mind.

This is an original article published exclusively by Jacker Magazine. We encourage and welcome your feedback. Feel free to leave a comment below. Do not hesitate to contact us if you have other questions, suggestions, or proposals. We look forward to hearing from you.

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